Privacy policy
Last updated: 02 June 2026
This Privacy Policy describes how Pehlu (the "Site", "we", "us", or "our"), a brand of Dreamy Nomads Apparel LLP, collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from pehlu.in (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access any of the Services.
Changes to this policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect to communicate with you, provide and improve the Services, comply with applicable legal obligations, enforce our terms, and protect or defend the Services and our rights.
Information we collect directly from you
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, and other information used for account security purposes.
- Customer support information including any information you choose to include in communications with us.
Information we collect about your usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies. Usage Data may include device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information we obtain from third parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as companies who support our Site and Services and our payment processors (who collect payment information such as bank account, card information, and billing address to process your payment and fulfil your orders). Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How we use your personal information
- Providing products and services: to process your payments, fulfil your orders, send notifications related to your account or transactions, manage your account, arrange for shipping, and facilitate returns and exchanges.
- Marketing and advertising: to send marketing and promotional communications by email, text message or post, and to show you relevant advertisements. You can opt out of marketing communications at any time.
- Security and fraud prevention: to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
- Communicating with you and service improvement: to provide customer support and improve our Services.
Cookies
Like many websites, we use cookies on our Site to power and improve our Site and Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Services. We may also permit third parties and service providers to use cookies on our Site to better tailor services, products and advertising.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your experience and may cause some features to work incorrectly or no longer be available.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment, legitimate purposes, and other reasons subject to this Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide services and advertise to you, in accordance with their own privacy notices.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties — such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger; to comply with any applicable legal obligations (including to respond to lawful requests from public authorities); to enforce our terms; and to protect or defend our rights and the rights of our users.
Children's data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.
Security and retention
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Subject to applicable law, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:
- Right to access: to request access to personal information that we hold about you, including how we use and share it.
- Right to correct: to request that we correct inaccurate personal information we maintain about you.
- Right to delete: to request that we delete personal information we maintain about you.
- Withdrawal of consent: where we rely on consent to process your personal information, you may withdraw this consent.
- Grievance redressal: you may raise a grievance regarding the processing of your personal information by contacting us using the details below.
- Managing communication preferences: you may opt out of promotional emails at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before providing a substantive response to your request. We will respond to your request in a timely manner as required under applicable law.
Complaints & grievance officer
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may escalate your complaint to the relevant data protection authority in India.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@pehlu.in or write to us at the address below.
Pehlu — a brand of Dreamy Nomads Apparel LLPOffice 1, Ground Floor, Prabhunand Kunj, Plot 17a, Lane 13, Sahkar Vrinda Society, Paramhans Nagar, Kothrud, Pune, MH – 411038, India
WhatsApp: +91 89568 63314 · Email: support@pehlu.in
GSTIN: 27AANFC8487A1Z6